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Social awareness, Campaigning and Advocacy, Counselling and Legal aid; surely we do all of it. Of course we believe that raising awareness is the first step towards social empowerment. Income generation can only come later. However, our income generation wing has emerged beautifully over the years. If asked what is AWAG all about? Obviously the answer is that AWAG is all about women and empowerment, women and dignity and women and self-reliance. But that’s just not it. The organisation is also about ‘women and their skills’. A part of the organisation is all about stitching, sewing, handicrafts and hand embroidery.

After the riots of 1986, AWAG started intervening with riot-torn women and responded to their demand of generating income. Initial steps in that direction led gradually to registration of AWAG-EKTA Industrial Co-operative Society in 1992. To know more about AWAG EKTA and our work please follow: (A must watch 3 minute video): https://www.youtube.com/watch?v=JF56B0vxJAw

AWAG-EKTA had initiated its intervention in that area of Ahmedabad where Muslims and Hindus have lived in close proximity. This was done specially with the view to bring about harmony among the rioting communities. The co-operative therefore was towards that ideal and was called AWAG-EKTA, ‘ekta’ meaning unity, signifying the future of the communities.

AWAG-EKTA has had both Hindu and Muslim members and women of both communities have worked together. Their bonding has been such that it did not take them long to unite even after devastating riots of 2002.

More recently, the co-operative is also engaged with Fabindia for garment making.

Over the years, right from job work with Calico and then Modern Terry Towels, these women have acquired enough skills to become wonderful seamstresses. They can produce just about anything and have expertise in an assortment of fabrics – khadi, mangalgiri, ikkat, handloom, organic cotton and more. Our various designs have fetched us some very potential and promising collaborations such as Fabindia, Bandhej and House of MG. (Ahmedabad)

AWAG Ekta, is located in Bapunagar. The campus also includes counselling shelter and other projects including Mental Health for women and adolescent is run there.


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Social taboos have long been discussed and criticized, but sneakily continue to linger. Existing more commonly in economically underdeveloped countries and eastern nations like India, women are usually the worst victims of taboos. What is heartening is how the perspective is changing against taboos that have long impeded life for women.

A walk down the centuries brings to light scores of restrictions we have placed on life based on the times, gender, caste or some such “category”. These prohibitions, that were probably relevant in the past, get suffocating when they fail to change with the growth of civilization. Social taboos have proved especially damaging to the development of women, their social status and overall living. There is a pressing need for society to re-look and reconsider taboos in order for us to enjoy a fresh lease of life.


Social taboos in India date back to the prehistoric times and the list can be unimaginably long. Shocking as they are, women have predominantly been targeted and forced to adhere to them. Some of these taboos now seem decadent but continue to be a reality for some women:

• During her menstruation cycle, a woman is considered “impure” and has limited access to the social world. She cannot visit a temple, touch certain things, associate with people, wash her hair or touch elder’s feet. She cannot even spell out ‘period’ and has no option but to wait it out.
• Widows in many parts of India have to go bald. With their husband’s death – who is often far older than her – her venturing out of home and socialising come to an abrupt end. Remarriage is only a dream.
• In the child marriage era, little girls were often married off early and kept away from school as education would come at the cost of social interaction. Being a girl meant remaining illiterate for rest of her life.


Amid increasing awareness about female physiology, inclusion of sex education in schools, and transformation of perspectives about the menstruation cycle, findings of a recent survey are not too encouraging. Recently conducted research reveals that more than 90% urban women rule out the idea of washing hair when they are menstruating, close to 70% consider it inappropriate to water plants, and a large section in Southern India won’t go out of home during this time.

Strangely enough, the menstrual taboo prevails in all major religions albeit in different forms. The propagators of this taboo, often belonging to conservative families, bring out remote mythological connections and religious beliefs. There is no denying that menstrual taboo persists even in so-called modern India.


While setting prohibitions and restrictions in some spheres of life is essential, this is not so for debilitating social taboos that only bring down quality of life for women. Taboos for women string us to conform to illogical beliefs and hamper our growth and development.

How Do You Know If You Have Cervical Cancer

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Cervical Cancer, in women, is the second most common cancer worldwide, next only to breast cancer. It occurs in the cells of the cervix, the lower part of the uterus that connects to the vagina.

Almost all cases of cervical cancer are caused by a virus called human papilloma virus (HPV). Women of all ages are at risk of developing this cancer after they begin having sexual intercourse.

Risk factors include unsafe sex, multiple sex partners, being overweight, use of oral contraceptives, genetics, smoking, poor immunity, multiple pregnancies and first pregnancy at a young age.

One of the scariest things about this cancer is that it does not show any symptoms in its early stages. After the disease has spread to the bladder, liver, intestines or lungs, the symptoms are more prominent.

Being an adult woman, if you notice any unusual changes or symptoms affecting your reproductive organs, consult your doctor.

Always bear in mind that your chances of successfully treating cervical cancer are higher if it is detected during the early stages. With the use of Pap tests and the HPV vaccination, it’s become possible to treat as well as prevent cervical cancer.

With knowledge of the risk factors and warning signs of cervical cancer, you can save yourself and others from a lifetime of suffering.

Here are the top 10 warning signs of cervical cancer you should not ignore.

Preventive Tips

• Women between 20 and 30 years old should get a screening every 3 years. Those 30 to 65 years old should be screened every 3 to 5 years.
• Get an HPV vaccination before your early 20s.
• Quit smoking and avoid secondhand smoke.
• Take the right steps to prevent STDs. This will help reduce your risk of cervical cancer.

To explore more, visit www.Top10HomeRemedies.com


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Domestic violence is a serious threat for many women. Know the signs of an abusive relationship and how to cope with the dangerous situation.

Recognize domestic violence

Domestic violence can take many forms, including emotional, sexual and physical abuse and threats of abuse. Men are sometimes abused by partners, but domestic violence is most often directed towards women. It might not be easy to identify domestic violence at first. While some relationships are clearly abusive from the outset, abuse often starts subtly and gets worse over time. You might be experiencing domestic violence if you’re in a relationship with someone who:

• Calls you names, insults you or puts you down
• Prevents or discourages you from going to work or school
• Prevents or discourages you from seeing family members or friends
• Tries to control how you spend money, where you go, what medicines you take or what you wear
• Acts jealous or possessive or constantly accuses you of being unfaithful
• Threatens you with violence or a weapon
• Hits, kicks, shoves, slaps, chokes or otherwise hurts you, your children or your pets
• Forces you to have sex or engage in sexual acts against your will
• Blames you for his or her violent behavior or tells you that you deserve it

The cycle of violence in domestic abuse
Domestic abuse falls into a common pattern, or cycle of violence:

awag blog

Abuse – Your abusive partner lashes out with aggressive, belittling, or violent behavior. The abuse is a power play designed to show you “who is the boss.”
Guilt – After abusing you, your partner feels guilt, but not over what he’s done. He’s more worried about the possibility of being caught and facing consequences for his abusive behavior.
Excuses – Your abuser rationalizes what he has done. The person may come up with a string of excuses or blame you for the abusive behavior—anything to avoid taking responsibility.
“Normal” behavior – The abuser does everything he can to regain control and keep the victim in the relationship. He may act as if nothing has happened, or he may turn on the charm. This peaceful honeymoon phase may give the victim hope that the abuser has really changed this time.
Fantasy and planning – Your abuser begins to fantasize about abusing you again. He spends a lot of time thinking about what you’ve done wrong and how he’ll make you pay. Then he makes a plan for turning the fantasy of abuse into reality.
Set-up – Your abuser sets you up and puts his plan in motion, creating a situation where he can justify abusing you.
Your abuser’s apologies and loving gestures in between the episodes of abuse can make it difficult to leave. He may make you believe that you are the only person who can help him, that things will be different this time, and that he truly loves you. However, the dangers of staying are very real.

Break the cycle

The longer you stay in an abusive relationship, the greater the physical and emotional toll. You might become depressed, anxious, helpless and guilty. Still, the only way to break the cycle of domestic violence is to take action — and the sooner the better. Start by telling someone about the abuse, whether it’s a friend, relative, or other close associates. At first, you might find it hard to talk about the abuse. But you’ll also experience relief and receive much-needed support.

domestic violence

Always remember…

 “Silence Is Not A Virtue; Break The Silence Of Oppression.”
                                                                                              Dr Ila Pathak (1933 – 2014)
                                                   Founder, Ahmedabad Women’s Action Group (AWAG)

References: http://www.helpguide.org/articles/abuse/domestic-violence-and-abuse.htm


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by Faeza Jariwala (Post graduate Student, Department of Human Development and Family Studies, Maharaja Saiyajirao University of Baroda, Gujarat and AWAG intern)

After due interactions between my faculty head and AWAG’s Secretary Ms Sara Baldiwala, my internship for a month’s duration was confirmed. This provided an opportunity for me to learn the broad concepts related to the organization’s ongoing mental health programme with dalit and Muslim communities in the slums of east Ahmedabad.

The field work gave me an exposure on the grassroot realities that exist thereby changing my perceptions regarding people and their conditions.

On the conceptual front I learnt about mental health illness, awareness about it among communities, basic knowledge about counselling and skills of a counsellor through field visits undertaken.


Alongside, the organization’s team that I was associated with also guided me on personal growth aspects such as punctuality, sensitivity, accuracy, observation, listening, confidence and work decorum. The most valuable aspect that I learnt about was to treat people with respect and dignity regardless of their socio-economic conditions.

I received a fair feedback on my shortcomings as well as my strengths and work performance.

The entire episode made me realize how blessed I am and changed some of my perceptions altogether. My decision to choose AWAG for internship proved worthwhile.


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“Stand up for someone’s rights today!”… was the theme announced by the UN for this year’s Human Rights Day celebrations.

The violation of women’s rights is a widespread phenomenon. To accept that the Human Rights of women and men are essentially equal is a very difficult proposition, especially in the Indian milieu. Despite the Right to Freedom and Equality being laid down in the Indian Constitution, in reality it is observed that women are neither free nor given equal status. For a majority of women, not only is asserting their Right to Ownership of Property a pipedream, but even enjoying the basic amenities such as food, clothing, education, healthcare and having a say in matters on an equal bases as their male counterparts, is unacceptable by society. In an environment where women are not accepted as human beings and are confined to the status of personal property or domesticated animals, the need to sound the bugle was strongly felt.

The very first act of sounding the bugle on the issue of Human Rights of Women was led by Shri Hansaben Mehta from Gujarat. She represented India at the UN Human Rights Declaration in 1948 and was responsible for changing the language of the Universal Declaration of Human Rights from ‘all men are equal’ to ‘all human beings’; thus highlighting the need for gender equality. As is well known, Human Rights Day is observed every year on 10 December. It commemorates the day on which, in 1948, the United Nations General Assembly adopted the Universal Declaration of Human Rights. In 1950, the Assembly passed resolution 423 (V), inviting all States and interested organizations to observe 10 December of each year as Human Rights Day.

This year, Human Rights Day called on everyone to stand up for someone’s rights and reaffirm our common goal to make a real difference and stand for humanity.

AWAG has been active on the issues related to women’s rights, dignity and gender equality. One of the important reasons to celebrate Human Rights day at AWAG is to advocate and reaffirm its purpose on the importance of ‘equal rights’. This year too, the organization commemorated the day by participating in an event at Lal Darwaja, Ahmedabad in collaboration with other local organizations including Movement of secular democracy (MSD) and Peoples Union for Civil Society (PUCL). Among other speakers, Ms Sara Baldiwala from AWAG presented her views on the effects of the recent move of Demonetization on women.

Human Rights Day

Let’s all recall the fundamental message/ sine qua non… “Human rights are women’s rights, and women’s rights are human rights.”
– Ms. Sara Baldiwala, AWAG

Journey: Simple girl to Seamstress

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Journey: Simple girl to Seamstress

In the year 2015, Ahmedabad Women’s Action Group- AWAG had obtained ‘Young Women Social Entrepreneurship Training’ from British Council, sponsored by DIAGEO. This training program was divided into two phases, I & II where 100 young women had to be trained to emerge as successful social entrepreneurs. The YWSE training was cascaded to another 100 grassroot women between the age group of 18-35 years over the course of one year.

In the year 2016, VIZTAR International, through Ministry of Textiles approached AWAG with a training proposal for sewing and stitching. The idea was to train young girls on how to stitch, sew and make finished products. Since AWAG runs an income generation center for sustainable livelihoods, where we host sewing machines and make products for our clothing brand EK AWAG, the organisation took this opportunity to create entrepreneurship possibilities for young girls.IMG-20160223-WA0005.jpg

As part of this project, we now train young girls how to stitch and make high quality end products. Many of the girls whom AWAG had trained for YWSE program appeared for the first round of this training. The same girls brought in more young women to undergo this training with AWAG. Since we had imparted YWSE training to some of these women, they understood the importance of coming and attending the stitching training at AWAG. The YWSE program had enabled them to learn a certain skill and put it into practice to obtain financial benefits.

We at AWAG, run this stitching training for a period of three months per batch. VIZTAR International has proposed to provide financial support to AWAG for another four years. With this we will be able to approach more young women and girls and convert them into entrepreneurs so that they are self employed, self dependent and self sustained. Meanwhile, over the course of one training, i.e. three months time, we try and impart glimpses of YWSE concept to these girls by conducting additional theory sessions to motivate them perform better. AWAG hopes that these simple girls coming from low socio-economic backgrounds, will convert themselves into successful seamstresse.